Digipak Ideas

The image above is the original cover for the single. I think the colours look too dark and doesn't really represent what the song is about. I have included some ideas below of what I think we could include in our digipak to improve the album that they have already used.

I like the idea of having half of each others face on the front of the digipak so the audience can see who stars in the song and from there they can have a rough idea if the album is the type of genre they like by showing the artists.

For the inside of the digipak I think it would look good to have one side with me (Carly Rae Jepsen) and the other side with Jonathan (Owl City) so again it shows both the singers. I also think the idea of having fireworks on the CD would be a good idea as the main storyline to the song was preparing for the firework display so this can be shown with a wide variety of colours and fireworks.

I think our genre and singer Owl City has the same style as Hellogoodbye and Carly Rae Jepsen usually sings up beat songs, therefore I think it is important that we use bright colours on our digipak to get the genre across and make the dikipak stand out.

The above album cover of Owl City shows us what we should include to resemble his participation in the song. I think it could be a good idea to have the text blend in with the image or whatever we chose for our background. I think the mixture of colours and how they gradually blend in with each other could be a good idea for inside or on the back of the digipak.

Carly Rae Jepsen's album cover gives me the idea that she should be shown boldly somewhere on the album cover, preferably the front as it shows that her music has a story behind them where she stands out whereas Owl City's songs are more based on imagination and dreams, hens why he isn't usually involved in his album covers. I also think the idea of having her handwriting on the front cover would add a good effect to it.

Instead of having plain text for the song listing on the back I think we should experiment with more outgoing fonts to help the digipak relate and attract the eye of the target audience which is mainly those of a young age range who would rather see a change in text and more outgoing that a simple font such as Times New Roman which makes the text look pretty bland.

Instead of just having an image imprinted on the CD cover, it would be a good idea to have some form of image that revolves around the disc cover, like the image above.

Carly Rae Jepsen's CD is pretty plain with the dots but the lipstick mark adds a touch of colour and shows that the CD is a girls album.

Owl City's CD has more of an image which relates to the type of music he creates which is more of a dreams and fantasies type of musician, this is shown on this CD by the birds flying gracefully in the cloudy sky with the caption 'All Things bright And Beautiful' under the traditional Owl City logo. 

I think if we put there CD covers together in ours we should add a touch of Owl City with his images of dreams and fantasies relating to his songs along with a touch of Carly Rae Jepsen with the kiss mark. However I still think having the CD image of a firework sprawling out from the centre of the CD would also be a good idea and add a good effect to our digipak.