Evaluation Questions

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 As a group, we picked to use the song “Good Time” by Owl City and Carly Rae Jepson. The song is a mix between Owl City’s Electronic and Carly’s Pop music genres to make synthpop.

In the video, we followed Andrew Goodwin’s theory. We included thought beats in the video to make it more exciting and to keep to the pace of the song. We used the star image of both artists whom can be seen singing both of their parts and acting in the video.

Throughout the music video we’ve tried to link the scenes into what is being sung, the main narrative of the song is in the name as well; they are doing what allows them to have a good time and are singing about it.

The Original “Good Time” Official music video shows both Carly and Owl getting prepared for the outdoor party then traveling to the great outdoors to have a good time. throughout the song both of the artists are separate doing their own preparation for the night, and only in the later parts of the song are they finally performing together, we tried to re-create this in our music video. 

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

 Plan; Res; Con; Eva.

During the planning stages for the Digipak and advert, I wanted to keep it within the genres of Pop and Electronic in keepings with the two main artists.

After seeing the planning of the music video; seeing that we were going to go with night time and fireworks for the great finale at the end of the song i decided that i should base the digipak around this.

During the planning thought process I was going to try and create a very typical colour scheme for the work, picking blue to represent Owl city and pink to represent Carly Rae. I needed to plan to create the digital art for six panes and with the colour scheme already chosen, I then started to use photoshop tutorials to find new techniques that I could later implement into the creation of the digital art. During the tutorial that was to create a fire orb I gave me the idea of creating a Katharine wheel firework and placing it on the back of the Digipack where the song listing and copyright information would be. I would of created it so it was quite big, and then place it on the back where you could only see one quater of the image witch would be placed in the top right; I also intended on having sparks flying off to the edges of the back cover.

This however proved to be initially difficult to merge blue and pink into the Catharine wheel and also to create the sparks, and at this time I had not decided on the constant background colour being black.

After looking at many other Digipaks from pop artists I thought to myself that these look too easy to make, the majority of the albums had a picture and slapped a layer on top of the picture to change it's colour. To me this was very boring way even though is was simple and sometimes effective which I admit can be the best solution or way to proceed.

Some Examples of the albums i was talking about.